In Israel’s frenetic real estate market, a good agent is a lifeline, while a bad one is a liability. The industry is loosely regulated, meaning the quality of agents varies wildly. Finding a true professional requires you to act less like a client and more like a hiring manager.
Start with referrals, but with a critical eye. Ask friends, colleagues, and community groups for recommendations, but then ask specific follow-up questions: “Did the agent listen to your needs or just push their listings?” “Did they help you navigate the negotiation, or just pressure you to close?” “Were they responsive after the deal was signed?” The answers to these questions are more telling than the recommendation itself.
Next, interview at least three agents. A professional agent should be a specialist. Are you looking in a specific neighborhood? Find an agent who dominates that area. Are you an overseas investor? Find an agent who specializes in working with foreign clients. Ask them to show you data on recent sales in your target area. A great agent is a data-driven consultant, not just a key-holder. Finally, check their license on the Ministry of Justice website. It’s a basic step, but one many people skip. A reliable agent is a strategic partner; choose them as carefully as you would choose your lawyer.
Too Long; Didn’t Read
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Prioritize specific, detailed referrals over general recommendations. Ask about the agent’s process and responsiveness.
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Interview multiple agents and choose a specialist who knows your target neighborhood or client type (e.g., foreign investor) inside and out.
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Verify their license and treat them as a data-driven consultant, not just a salesperson.
