Terms and Conditions

Last updated: 20 May 2026

These Terms govern website use. They are not a privacy policy, not a signed brokerage order, not legal advice, and not a promise that every risk can be removed. Real protection also depends on signed brokerage documents, privacy notices, consent records, accessibility work, proper advertising, CRM behavior, and actual operational proof.

Section List

1. Introduction and acceptance
2. Who we are
3. Licensed brokerage disclosure
4. Website information versus brokerage services
5. No legal, tax, mortgage, financial or investment advice
6. Eligibility
7. Services offered
8. AI chat and automated tools
9. Lead forms and communications
10. Marketing communications and opt out
11. Brokerage agreements and commission
12. Written brokerage order requirement
13. Partner agents, developers and referrals
14. Personal interest and commercial relationship disclosure
15. Listings, property data and availability
16. New projects and developer information
17. User submissions and listing submissions
18. Agent, owner, developer and professional obligations
19. Non circumvention and introduced clients
20. No exclusivity unless signed
21. Fees, VAT, payments and refunds
22. Consumer cancellation rights where applicable
23. Intellectual property
24. Permitted search engine and AI discovery use
25. Prohibited scraping, copying and competitor use
26. Prohibited user conduct
27. Third party tools and links
28. Privacy, cookies and data protection
29. Accessibility
30. Disclaimers
31. Limitation of liability
32. Indemnity
33. Suspension and termination
34. Changes to the Terms
35. Governing law and jurisdiction
36. Hebrew and English versions
37. Contact details
38. Complaints and removal requests

1. Introduction and acceptance

These Terms and Conditions ("Terms") govern access to and use of semerenkogroup.com, related pages, content, forms, listings, market material, AI chat, automated tools, public machine-readable endpoints, and contact channels (together, the "Website" or "Services"). By using the Website or Services, you agree to these Terms. If you do not agree, do not use the Website or Services.

2. Who we are

Semerenko Group is an English-language Israeli real estate platform that helps users understand, search, discuss, and connect around Israeli real estate. The Website may publish guides, listings, market content, project pages, tools, partner information, contact forms, AI intake, and public discovery endpoints. Semerenko Group is not a government authority, bank, law firm, tax adviser, appraiser, engineer, architect, surveyor, registrar, lender, insurer, or municipality.

3. Licensed brokerage disclosure

Where licensed real estate brokerage services are provided, they are provided under the professional supervision of licensed Israeli real estate broker Pinhas Menachem Reiss, license no. 324150, and according to the brokerage structure and documents applicable to the specific matter. Non-licensed staff, assistants, technology systems, and intake personnel may perform administrative, intake, scheduling, support, research, communication, or technology functions. Brokerage activity that requires a licensed broker is handled by or under the licensed broker structure.

4. Website information versus brokerage services

Using the Website, reading content, chatting with AI, sending WhatsApp messages, submitting a form, emailing us, speaking with staff, or receiving a suggested property, agent, developer, or professional does not automatically create a brokerage agreement, representation relationship, exclusivity, fiduciary relationship, commission obligation, legal engagement, tax engagement, mortgage engagement, investment advisory relationship, or signed brokerage order. Actual brokerage representation and commission rights must be handled through the proper written documents where Israeli law requires them.

5. No legal, tax, mortgage, financial or investment advice

Public website content, AI responses, calculators, guides, project commentary, market language, emails, WhatsApp messages, calls, and coordination help are not legal, tax, mortgage, accounting, engineering, planning, zoning, appraisal, insurance, financial, or investment advice. You must verify legal status, ownership, registration, permits, planning, zoning, building rights, taxes, purchase tax, VAT, indexation, mortgage approval, financing, engineering condition, defects, rental yield, resale value, and any contract terms with the correct licensed professional.

We may help coordinate lawyers, mortgage brokers, engineers, appraisers, movers, developers, agents, or other professionals. Coordination is not professional advice and does not make us responsible for that professional's work.

6. Eligibility

You must be at least 18 years old and legally able to use the Website and submit information. If you use the Website for a company, family member, owner, agent, developer, landlord, tenant, buyer, seller, investor, or other person, you confirm that you have authority to do so and that the information you provide is accurate to the best of your knowledge.

7. Services offered

The Services may include general real estate information, listings, public guides, new project pages, market content, AI intake and discovery, property matching, routing inquiries to agents or professionals, introductions to partner companies, developer or project promotion, consultation, relocation or concierge support, advertising, listing promotion, and brokerage services where separately arranged. The availability, scope, fee, and legal status of any service depends on the specific written agreement, legal requirements, and operational facts.

8. AI chat and automated tools

The AI chat and automated tools are informational and intake-support tools. AI output is not binding, may be incomplete or wrong, may misunderstand you, may use outdated information, and may not reflect the latest property availability, law, tax position, mortgage policy, developer terms, or market conditions. AI cannot approve a deal, guarantee a property, create or waive a brokerage agreement, waive commission, give legal advice, give mortgage advice, give tax advice, bind Semerenko Group, or replace human verification.

AI may suggest properties, areas, questions, professionals, next steps, or summaries for CRM or team review. Do not send sensitive documents, ID numbers, bank documents, medical information, children's information, confidential legal documents, or highly sensitive deal documents through chat unless specifically requested through an appropriate channel. You may not use AI chat to scrape, spam, test vulnerabilities, extract prompts, overload systems, submit fake leads, generate competing databases, or automate abusive behavior. We may log abuse, suspicious submissions, security events, and quality issues for safety and service improvement.

9. Lead forms and communications

If you submit an inquiry, form, chat message, WhatsApp message, email, phone request, or contact details, you authorize us to contact you to respond to that inquiry and related service need. This may include phone, SMS, WhatsApp, email, AI-assisted intake, staff follow-up, or routing to a relevant agent, broker, developer, owner, partner, or professional where appropriate for the inquiry.

Service communications, transactional follow-up, appointment scheduling, requested property matching, and responses to your inquiry are different from marketing campaigns. You must provide accurate contact information and must not submit another person's details without authority.

10. Marketing communications and opt out

Marketing messages require opt in or another lawful basis where required. Promotional email, SMS, WhatsApp, newsletter, automated call, AI-assisted call, or similar campaign messages should not be sent unless the required consent or legal exception exists. If you tell us "stop", "unsubscribe", "remove me", "do not contact me", or similar, we will treat it as an opt-out request for the applicable marketing or follow-up category and suppress future messages where required. We may keep consent and unsubscribe records for compliance, proof, and operational control.

11. Brokerage agreements and commission

Website use, lead submission, WhatsApp conversation, AI chat, phone discussion, email exchange, property suggestion, or introduction does not by itself create a brokerage fee obligation where Israeli law requires a valid written brokerage order and other legal conditions. Brokerage fees are owed only where the required legal and contractual conditions are met, including the applicable written brokerage order, broker licensing requirements, and the broker being the effective cause of the binding transaction where required by law.

Commission splits, cooperation terms, referral fees, exclusive rights, success fees, and agent-to-agent arrangements must be documented separately where relevant. Do not rely on this Website page as the signed brokerage order for a real estate transaction.

12. Written brokerage order requirement

Where Israeli real estate brokerage law requires a written brokerage order, the order should be signed separately and should include the broker and client details, the type of transaction, a property description or the relevant brokerage subject, the approximate transaction price where applicable, the agreed commission amount or rate, and whether VAT is included. Exclusive brokerage requires separate written treatment where required by law. Serious buyers, sellers, renters, landlords, owners, investors, agents, and developers should sign the correct form before serious brokerage work proceeds.

13. Partner agents, developers and referrals

Semerenko Group may work with, recommend, route to, receive information from, promote, or introduce partner agents, brokerages, developers, marketers, owners, service providers, lawyers, mortgage brokers, engineers, appraisers, movers, relocation providers, advertisers, or other professionals. Some recommendations, pages, listings, projects, or professionals may be paid, referral-based, commission-based, success-fee-based, advertising-based, affiliate-based, exclusive, cooperative, or otherwise commercially connected. "Recommended partner" means recommended by Semerenko Group. It does not mean guaranteed by the State of Israel, Google, OpenAI, or any neutral authority.

14. Personal interest and commercial relationship disclosure

If a specific transaction creates a personal interest, commercial relationship, developer relationship, referral fee, marketing fee, success fee, cooperation payment, affiliate relationship, or other interest requiring separate disclosure or written consent, it should be disclosed separately where required. Users should not assume a recommendation is neutral unless it is expressly described that way. The existence of a referral, cooperation, or marketing payment does not remove the user's obligation to carry out independent legal, financial, technical, tax, and practical checks.

15. Listings, property data and availability

Listings and property data may be supplied by owners, agents, developers, marketers, partners, public sources, databases, reposts, or third parties. Listings may contain errors; prices, availability, photos, renderings, floor plans, specifications, benefits, delivery dates, move-in dates, furniture, appliances, parking, storage, elevator, mamad, balcony, garden, accessibility, building condition, permits, taxes, neighborhood descriptions, school information, religious/community information, transport information, safety information, zoning information, and demographic information must be independently verified before reliance or contract.

Square meters may be gross, net, arnona, marketing size, seller-supplied, developer-supplied, or approximate. Israeli room counts may not match foreign bedroom terminology. Renderings may be illustrative. Photos may be outdated. We do not guarantee that any listing is still available, that an owner, agent, developer, bank, lawyer, municipality, registrar, or third party will cooperate, that a user will be accepted as a tenant or buyer, that financing will be approved, that negotiation will succeed, or that any investment return, future rent, appreciation, resale value, or exit value will occur.

We aim to provide accurate information and do not intentionally publish misleading information. If you see an error, report it. We may correct, update, remove, or refuse inaccurate or risky content. Nothing in these Terms limits mandatory consumer rights or permits misleading advertising.

16. New projects and developer information

New project information may be provided by developers, marketers, agents, owners, partners, public sources, or third parties. Prices, discounts, benefits, financing, payment schedules, delivery dates, permits, registration status, specifications, taxes, VAT, purchase tax, linkage, indexation, bank guarantees, availability, and developer obligations are subject to developer documents, binding contracts, and legal review. Urban renewal, Tama, Pinui Binui, pre-sale, planning, permit, construction, registration, and delivery timelines are uncertain and may change.

Project promotion is not investment advice. Phrases such as "strong potential", "high demand", "booming market", "value", "good opportunity", or similar are marketing language or general opinion unless supported by a cited source in that specific context. Use a lawyer before signing any project, purchase, option, reservation, memorandum, loan, payment schedule, or binding document.

17. User submissions and listing submissions

If you submit requirements, messages, files, listing details, photos, videos, plans, project information, property information, owner details, agent details, contact details, budgets, preferences, or other content, you confirm that you have the right to submit it and that it is accurate to the best of your knowledge. You authorize us to use, store, edit, summarize, translate, match, route, publish, advertise, analyze, secure, and operate the Services with that information, including sharing it with relevant agents, brokers, developers, owners, service providers, or professionals when needed for the inquiry or requested service.

You may not submit illegal, defamatory, misleading, infringing, confidential, private, discriminatory, abusive, or unauthorized third-party information. We may remove, edit, reject, refuse, or not publish submitted content. Submission does not guarantee publication, leads, acceptance, response, exclusivity, representation, or success. We may keep records for legal, accounting, fraud prevention, security, dispute, and operational purposes.

18. Agent, owner, developer and professional obligations

Agents, owners, developers, marketers, and professionals who submit listings, projects, services, cooperation proposals, or client information confirm that they have authority to market, disclose, or submit the information; that the information is accurate to the best of their knowledge; and that they will promptly update us if a property is sold, rented, unavailable, changed, repriced, or legally restricted. They must disclose commission expectations, exclusivity, cooperation limits, material limitations known to them, conflicts, and whether they will not cooperate with other agents.

They must not misuse leads, bypass Semerenko Group on clients or opportunities introduced through Semerenko Group, reuse client data for unrelated marketing, contact clients in a way that cuts out Semerenko Group where a fee or cooperation agreement applies, or breach confidentiality. They must follow applicable real estate, brokerage, privacy, advertising, consumer, anti-spam, and professional laws. We may remove or block professionals who misuse listings, data, clients, or introductions and may require a separate cooperation agreement.

19. Non circumvention and introduced clients

If Semerenko Group introduces a user to a property, owner, agent, broker, developer, project, professional, service provider, opportunity, buyer, seller, renter, landlord, investor, or lead, the receiving party must not use that introduction to bypass Semerenko Group where a fee, cooperation arrangement, signed agreement, brokerage order, referral arrangement, or other protected relationship applies. This applies to direct and indirect transactions, relatives, companies, nominees, partners, affiliates, representatives, and connected parties.

This clause does not create a brokerage fee by itself where Israeli law requires a separate signed brokerage order. The exact commission, referral fee, cooperation fee, or success fee must be handled in the relevant written agreement where required.

20. No exclusivity unless signed

Website use, submitting a lead, sending a property, sending a listing, chatting, emailing, speaking to us, or receiving a suggestion does not create exclusivity. Exclusive brokerage, exclusive listing promotion, category exclusivity, developer exclusivity, advertising exclusivity, or exclusive representation requires a separate written agreement where required by law.

21. Fees, VAT, payments and refunds

All fees must be agreed in writing. Brokerage fees are separate from optional consulting, search, concierge, relocation, bureaucracy, advertising, listing, website, project, document-collection, market-research, or other services unless a written agreement says otherwise. Prices may be listed in NIS, USD, or another currency. VAT is added unless the written agreement expressly states that VAT is included or that VAT is legally not applicable.

Payment timing, scope, refund terms, cancellation terms, deliverables, and whether the client is acting as a consumer or business client should be clear in the specific agreement. Chargebacks do not automatically cancel contractual obligations. Do not assume a service is non-refundable unless the written terms and applicable law support that result. Advertising, listing packages, site builds, consulting, concierge, acquisition work, or other special services may require separate service terms.

22. Consumer cancellation rights where applicable

If a service is purchased remotely by phone, email, WhatsApp, online, chat, or similar means, Israeli consumer distance-sale cancellation rules may apply depending on the user, service, timing, performance, documents, and legal category. Consumer cancellation rights, special protections for certain consumers, refund timing, proportional payment for services already provided, and cancellation fees may vary by law. Nothing in these Terms limits rights that cannot legally be limited.

23. Intellectual property

All Website text, pages, guides, listings, layouts, images, graphics, logos, databases, category structures, city pages, market reports, project pages, tools, calculators, forms, prompts, AI flows, indexes, metadata, code, styling, and branding belong to Semerenko Group or its licensors unless stated otherwise. Users may view public pages for personal use, share normal links, and quote limited excerpts with attribution where legally permitted. Users may not copy full pages, clone site structure, copy SEO structures, create derivative real estate guides from our pages, scrape listing databases, copy descriptions, copy images, copy agent or owner contact data, use our text in competing ads, landing pages, AI bots, property databases, or lead-generation resale systems, or otherwise exploit the Website without written permission.

Agents, owners, developers, and marketers who submit listings or project materials give us the right to display, edit, summarize, translate, promote, match, distribute, and use those materials through the Website, AI tools, emails, WhatsApp, partner channels, public discovery systems, and client introductions unless a separate written agreement says otherwise.

24. Permitted search engine and AI discovery use

Semerenko Group welcomes reputable search engines, AI answer engines, browser agents, and discovery tools that help users find, cite, summarize, or link to our public content, including Google, Bing, OpenAI, and similar systems, provided they identify themselves accurately, respect our robots.txt, llms.txt, rate limits, and technical instructions, do not bypass access controls, do not submit forms or fake leads, do not access non-public areas, and do not use the Website to create a competing real estate database or lead-generation business.

This permission allows normal public discovery, citation, linking, snippet display, and fair-use-style reference. It does not allow bulk copying, resale, republication, clone sites, competitor lead generation, automated extraction of listings, project data, agent data, owner data, pricing data, images, market reports, forms, prompts, workflows, structured content, CRM records, chat logs, lead records, signing records, private documents, or non-public data without prior written permission. Robots.txt is crawl control, not security. Private data requires real access controls and may not be accessed or inferred.

25. Prohibited scraping, copying and competitor use

You may not scrape, crawl, bulk download, harvest, copy, mirror, clone, reverse engineer, extract, republish, resell, summarize as a substitute for visiting, or build datasets from the Website except as expressly permitted above or by law. Prohibited conduct includes copying listings, market reports, city pages, guides, project pages, images, property descriptions, contact data, lead magnets, prompts, workflows, structured data, metadata, or category structure; building a competing real estate database, SEO site, AI answer product, lead resale system, or agency database; automated form submissions; fake leads; spam; using chat as a data extraction tool; bypassing rate limits; rotating IPs; hiding behind proxies; scraping through headless browsers; hiring contractors to scrape; training or operating a competing real estate bot from our content without permission; and cloning internal workflows, tools, templates, or databases.

We may block, throttle, ban, investigate, preserve evidence, demand deletion of copied data, demand an accounting of profits, seek injunctions, pursue damages, and recover legal costs where permitted. These rights are intended to be strong against abusive commercial misuse while remaining subject to mandatory law, fair use, consumer rights, and court review.

26. Prohibited user conduct

You must not impersonate others, submit fake leads, submit competitor testing leads, abuse staff, threaten anyone, submit discriminatory or illegal content, overload forms or chat, use disposable fake identities to obtain data, misrepresent budget, ownership, agency status, authority, intent, property rights, or client identity, or submit properties without authority. Agents must disclose that they are agents. Owners must disclose that they are owners. Developers and marketers must disclose that status.

27. Third party tools and links

The Website may use third party tools and services, including hosting, analytics, advertising, CRM, forms, chat, AI, maps, security, payment, email, SMS, WhatsApp, reCAPTCHA, embedded content, browser tools, and public discovery services. Third party services have their own terms and policies. We are not responsible for third party outages, content, tools, decisions, professional advice, performance, data handling, or availability. If we introduce a third party, you must contract with them directly unless a written agreement says otherwise.

Google reCAPTCHA or similar tools may be used to protect forms, chat, and site security. Google or other providers may process technical data under their own terms. You may not use bots or automated submissions. If reCAPTCHA or another tool blocks access, contact us directly.

28. Privacy, cookies and data protection

Personal data, cookies, analytics, pixels, Microsoft Clarity, Google tracking tools, CRM records, chat records, consent records, lead routing, and service improvement are addressed further in our Privacy Policy and cookie notices where applicable. Client information may be shared only as needed to provide the requested service, route an inquiry, coordinate a professional, prevent fraud, protect security, handle a legal claim, comply with law, or operate the business. Lead details may be shared with relevant agents, brokerages, developers, owners, service providers, or professionals only for the inquiry or requested service unless another lawful basis applies.

Do not send confidential or sensitive documents unless requested through an appropriate channel. If you send confidential deal information, mark it clearly. We may disclose information if required by law, court order, regulator, tax authority, fraud prevention, security need, or legal claim.

29. Accessibility

We aim to make the Website accessible and maintain an Accessibility Statement. Users can report accessibility issues, request reasonable assistance, or ask for alternative access to information by contacting us. Third party tools, maps, embeds, chat widgets, documents, user-submitted materials, and external content may have accessibility limits. We do not promise perfect accessibility, but we will make reasonable efforts to address barriers that are reported to us.

30. Disclaimers

The Website and Services are provided "as is" and "as available". Public data sources may be stale. AI output may be wrong. Third party links may change. Listings may disappear. Professionals may not respond. Markets may move. Laws, taxes, mortgage policy, government benefits, aliyah benefits, toshav chozer benefits, planning rules, and purchase tax calculations may change. We do not guarantee finding a property, closing a deal, achieving a price, obtaining financing, obtaining legal approval, obtaining tax treatment, obtaining rental approval, receiving owner or agent cooperation, viewing availability, investment return, future rent, appreciation, or exit value.

We try to provide accurate information, correct mistakes, and avoid misleading claims. Promotions, prices, availability, financing, benefits, and project claims are subject to confirmation. Nothing in these Terms limits mandatory consumer rights or excuses intentionally misleading advertising.

31. Limitation of liability

To the maximum extent permitted by law, Semerenko Group and its owners, brokers, employees, contractors, technology providers, partners, and service providers will not be liable for indirect, incidental, consequential, special, punitive, loss-of-profit, loss-of-revenue, loss-of-data, loss-of-goodwill, business interruption, missed opportunity, reliance, market movement, third party, AI-output, listing-accuracy, or professional-advice damages arising from or related to the Website or Services.

Where liability cannot be excluded or limited under mandatory law, our liability is limited only to the extent lawfully permitted. Nothing in these Terms limits rights, remedies, duties, warranties, or liabilities that cannot legally be limited.

32. Indemnity

You agree to indemnify and hold harmless Semerenko Group and its owners, brokers, employees, contractors, partners, and service providers from claims, losses, costs, liabilities, damages, and reasonable legal expenses arising from your misuse of the Website, unlawful conduct, false submissions, unauthorized listings, infringement, privacy violations, scraping, spam, fake leads, circumvention, breach of these Terms, breach of a separate agreement, or violation of third party rights. This indemnity is subject to mandatory law and court review.

33. Suspension and termination

We may suspend, restrict, throttle, block, or terminate access to the Website, Services, chat, forms, tools, or public endpoints if we reasonably believe there is abuse, scraping, fake leads, security risk, legal risk, spam, unauthorized use, non-payment, breach of these Terms, or operational need. We may preserve records needed for legal, security, accounting, fraud prevention, or dispute purposes.

34. Changes to the Terms

We may update these Terms from time to time. The "Last updated" date shows the latest update. Continued use after an update means you accept the updated Terms, except where law requires additional notice or consent.

35. Governing law and jurisdiction

These Terms are governed by the laws of the State of Israel. The competent courts in Israel have jurisdiction, unless mandatory law provides otherwise. For business users, jurisdiction is in Israel. For international consumers, mandatory local consumer protections may apply even if Israeli law is chosen. Nothing in these Terms limits rights that cannot legally be limited.

36. Hebrew and English versions

The English and Hebrew versions should match in substance. If there is a conflict, the English version controls unless a signed agreement, Hebrew statutory requirement, or mandatory law says otherwise. Because the business operates in Israel, Hebrew legal wording and brokerage documents should be reviewed by an Israeli lawyer. Old footer text, llms.txt, privacy notices, AI chat wording, and signed documents should not contradict these Terms.

37. Contact details

For questions about these Terms, contact hello@semerenkogroup.com. For privacy matters, use the contact route listed in the Privacy Policy. For accessibility matters, use the route listed in the Accessibility Statement.

38. Complaints and removal requests

If you believe content is inaccurate, misleading, outdated, unauthorized, infringing, defamatory, private, or otherwise should be corrected or removed, contact us with the URL, your relationship to the content, supporting details, and your contact information. We may request proof of identity, ownership, authority, rights, or legal basis before acting. We may remove, correct, annotate, restrict, or refuse content where appropriate.