In a resounding vote of confidence for Central Israel’s real estate resilience, construction giant Rothstein has secured a massive urban renewal tender in Ramat Gan. This strategic development not only promises to modernize the historic HaGefen neighborhood but also underscores the enduring strength of the Israeli property market, projecting nearly one billion shekels in future revenue.
Blueprint for Growth
- Massive Expansion: 155 aging apartments will be replaced by 450 modern residential units.
- Strategic Location: Situated in the heart of the city, adjacent to the Light Rail and Bialik Mall.
- Economic Impact: The project represents an estimated investment of 855 million ILS.
- Commercial Integration: The plan includes 700 square meters designated for new commercial space.
Revitalizing the Heart of Gush Dan
The sheer scale of this initiative highlights the transformation awaiting Ramat Gan’s skyline, moving from aging infrastructure to modern, mixed-use living spaces designed for the future.
Rothstein was officially notified yesterday of its victory in a tenant tender to execute a significant “Pinui-Binui” (evacuation-construction) project. The development is centered around Bialik and Talpiot streets within the HaGefen neighborhood. The plan involves the demolition of 155 existing, older housing units to make way for a modern complex featuring approximately 450 new apartments.
Beyond residential expansion, the project embraces mixed-use urbanism by incorporating roughly 700 square meters of commercial space. This approach ensures that the new neighborhood will not just be a place to sleep, but a vibrant community hub. Harel Elazar, VP of Urban Renewal at Rothstein, noted that the win reflects the deep trust tenants have placed in the company, which is already managing multiple advanced projects throughout the city.
Is the Financial Outlook Solid?
With nearly a billion shekels in projected revenue, the financial architecture of this deal suggests robust optimism from developers regarding demand in the central district.
The financial scope of the project is substantial. Rothstein estimates the total investment required to bring this vision to life will be approximately 855 million ILS (excluding VAT). Conversely, the expected revenue is projected to hit the 1 billion ILS mark (excluding VAT).
While the project is currently in the planning promotion stage, the timeline remains realistic for a development of this magnitude. The company anticipates receiving a building permit within three to five years. This win adds to Rothstein’s growing dominance in Ramat Gan, where they are currently advancing four other projects totaling approximately 1,200 housing units and thousands of square meters of commercial and employment space.
Location, Connectivity, and Partners
Connectivity is king in modern urban planning, and this project leverages major transportation hubs to ensure residents remain integrated into the pulse of the Tel Aviv metropolitan area.
The project owes much of its potential value to its prime location. It is designed to rise in the city center, offering immediate access to the Bialik Mall and major transport arteries, specifically the Light Rail (Bialik Station). This ensures that future residents will enjoy seamless connectivity to the broader economic hubs of Israel.
The architectural vision is being led by Bar Levy Architects and Urban Planners. The complex administrative process was streamlined by the “Green Group” tenant administration. Legal representation played a crucial role, with the tenants represented by Adv. Orit Namdar of Baron & Co., and Rothstein represented by the prestigious firm Herzog Fox Neeman.
| Metric | Current Status | Future Development |
|---|---|---|
| Housing Units | 155 Old Units | ~450 New Units |
| Commercial Space | Minimal / None | ~700 sq. meters |
| Investment Volume | N/A | ~855 Million ILS |
| Projected Revenue | N/A | ~1 Billion ILS |
Project Roadmap
- Planning & Permitting: The project is currently in the planning promotion phase, with a 3–5 year window expected for building permits.
- Tenant Coordination: Continued collaboration between the “Green Group” administration and residents to ensure smooth transition protocols.
- Architectural Finalization: Bar Levy Architects will finalize designs to integrate the complex with the surrounding urban fabric near the Light Rail.
Glossary
- Pinui-Binui: A Hebrew term for “Evacuation-Construction,” referring to government-sanctioned urban renewal projects where old buildings are demolished to build high-density modern housing.
- Urban Renewal: The redevelopment of areas within a large city, typically involving the clearance of blighted areas.
- Light Rail (Dankal): The mass transit system serving the Tel Aviv metropolitan area, a key factor in property value appreciation.
- Gush Dan: The metropolitan area of Tel Aviv, comprising the central district of Israel where Ramat Gan is located.
Methodology
This report is based on financial and operational disclosures released by Rothstein regarding the tender win in Ramat Gan, as reported by Dror Nir Castel on January 20, 2026. Data regarding unit counts, financial estimates, and timelines are derived directly from company statements.
Frequently Asked Questions
Where exactly will the new project be built?
The construction will take place in the HaGefen neighborhood of Ramat Gan, specifically centering on Bialik and Talpiot streets. This is a central location known for its proximity to shopping centers and transit.
Who are the key professionals involved in the design and legal aspects?
The project is being designed by Bar Levy Architects. Legal representation includes Adv. Orit Namdar (Baron & Co.) for the tenants and Herzog Fox Neeman for Rothstein. Tenant management is handled by the “Green Group.”
How long will it take before construction actually begins?
The project is currently in the planning promotion stage. Rothstein estimates that obtaining the necessary building permits will take between three to five years. Construction would commence shortly after permits are issued.
Does Rothstein have other experience in Ramat Gan?
Yes. This project joins four other active developments Rothstein is promoting in the city. In total, the company is involved in building approximately 1,200 units and significant commercial space across various neighborhoods in Ramat Gan.
Why This Matters
For observers of the Israeli economy and society, this development is more than just concrete and glass. It signifies a robust domestic economy that continues to invest in the future despite external challenges. The willingness of companies to commit nearly a billion shekels to development proves that the fundamentals of the Israeli market remain strong. Furthermore, urban renewal projects like this enhance the quality of life for citizens, fortify older structures against security threats, and modernize the face of Zionism in the 21st century—building the land, one neighborhood at a time.
Key Takeaways
- Major Win: Rothstein secures a 450-unit project in central Ramat Gan.
- High Value: The project anticipates 1 billion ILS in revenue.
- Connectivity: Strategic location near the Light Rail boosts accessibility.
- Momentum: This is one of five major projects the company is leading in the city.
