Israel’s northern landscape is witnessing a massive infusion of capital and innovation, signaling robust confidence in the local economy. The ‘Ad 120’ network has commenced construction on a state-of-the-art senior living complex in Kiryat Motzkin, a project valued at a staggering 800 million NIS that promises to redefine the standards of aging in the Jewish State.
Blueprints for a Golden Age
- Massive Investment: An 800 million NIS capital injection into Kiryat Motzkin’s real estate and social infrastructure.
- Unprecedented Scale: A 72,000 square meter complex featuring two 13-story towers and 360 luxury housing units.
- Pioneering Health Tech: Introduction of Israel’s first “Longevity Center,” focusing on cognitive and physical preservation.
- Strategic Expansion: Part of a broader growth strategy by owners Shapir Engineering and The Phoenix, with future sites planned for Ness Ziona and Jerusalem.
A Massive Vote of Confidence in Northern Israel
This development is not merely a construction project; it is a declaration of economic resilience and a commitment to the “Krayot” region. The sheer scope of the complex, covering 72,000 square meters, illustrates the strength of Israel’s domestic development sector.
Backed by industry giants Shapir Engineering and The Phoenix, the project comprises two imposing 13-story high-rises containing 360 residential units. Beyond housing, the site will integrate 1,192 square meters of commercial space, creating a self-sustaining ecosystem for residents. The inclusion of an underground facility with 146 parking spaces ensures that this new hub seamlessly integrates with the surrounding urban infrastructure.
What Makes the “Longevity Center” a Game Changer?
The crown jewel of this project is its focus on extending the quality of life, moving far beyond traditional elderly care models to embrace a proactive wellness philosophy. The complex will house the first center of its kind in Israel dedicated specifically to “Longevity” for the third age.
This facility is designed to keep residents physically and mentally sharp. It features a studio for cognitive training, a comprehensive sports and spa complex, and a swimming pool. The lifestyle offerings are extensive, including Pilates rooms, a music room, and a studio specifically for ballroom dancing. By incorporating restaurants and convenience stores directly on-site, the management aims to provide a resort-like experience that prioritizes dignity and vitality.
Strategic Design Meets Prime Location
Location is paramount in Israeli real estate, and this project secures a prime spot in Mishkenot Omanim, the newest and most sought-after neighborhood in Kiryat Motzkin. The site offers proximity to the Mediterranean Sea and is situated near major transport arteries, including a planned future Metro station.
The architectural vision, signed by the renowned Moshe Tzur Architects and Studio Gindi, reflects a modern Israeli aesthetic. The design emphasizes connection to nature and community, featuring manicured gardens, accessible rooftops, and public green corners. Tomer Rosenberg, CEO of ‘Ad 120,’ emphasized that the goal is to allow residents to enjoy high-level design alongside a rich world of content, ensuring that their golden years are lived in comfort and style.
| Feature | Traditional Nursing Home Model | The ‘Ad 120’ Kiryat Motzkin Standard |
|---|---|---|
| Philosophy | Reactive care and assistance | Proactive “Longevity” and wellness |
| Amenities | Basic dining and medical rooms | Cognitive studios, spa, pool, music rooms |
| Architecture | Functional, hospital-like design | Luxury high-rise by top architects (Moshe Tzur) |
| Integration | Often isolated | Mixed-use with commercial space and Metro access |
| Connectivity | Limited transport options | Near major arteries and planned Metro station |
Evaluating Premium Senior Living
- Assess the Wellness Infrastructure: Look for facilities like the Longevity Center that offer cognitive training and physical therapy, rather than just basic medical oversight.
- Verify the Developer’s Backing: Ensure the project is funded by stable entities; in this case, the involvement of Shapir Engineering and The Phoenix guarantees completion and quality.
- Check Future Connectivity: Investigate municipal plans. The proximity to the planned Metro station in Kiryat Motzkin adds long-term value and accessibility for family visits.
Glossary
- Longevity Center: A specialized facility focused on extending the healthy lifespan of seniors through cognitive training, physical fitness, and holistic wellness rather than just treating illness.
- Mishkenot Omanim: A modern, upscale neighborhood in Kiryat Motzkin known for its new construction and high demand.
- Ad 120: A prominent Israeli network of protected housing (senior living) facilities, partially owned by major financial and engineering firms.
- Protected Housing (Diur Mugan): The Israeli term for upscale senior living communities that offer independence combined with medical and social support services.
Methodology
This report is based on financial and construction data released by the ‘Ad 120’ network and the Real Estate Center system regarding the development in Kiryat Motzkin as of February 2026. Details regarding the amenities, architectural partners, and investment sums are derived directly from company statements and approved building permits.
Frequently Asked Questions
What is the total investment for the new Kiryat Motzkin complex?
The ‘Ad 120’ network is investing 800 million NIS into the project. This covers the construction of two 13-story buildings, the commercial areas, and the specialized wellness facilities.
Where exactly is the new facility located?
The complex is being built in the Mishkenot Omanim neighborhood of Kiryat Motzkin. It is situated close to the sea and is adjacent to central transportation routes, including the route of a future Metro station.
What distinguishes this facility from other senior homes in Israel?
The primary differentiator is the inclusion of Israel’s first “Longevity Center.” This facility includes a cognitive training studio, a full spa and sports complex, and cultural amenities like a music room and ballroom dancing studio, focusing on active aging rather than passive care.
Who is developing and designing the project?
The project is owned by the ‘Ad 120’ network (held by Shapir Engineering and The Phoenix). The architectural design is a collaboration between Moshe Tzur Architects and Studio Gindi.
Is the project currently under construction?
Yes. The project has received its necessary permits and is currently in the midst of construction. A second permit was recently issued to approve specific changes to the plan, ensuring the project meets updated standards.
The Future of Israeli Aging
The ‘Ad 120’ network is not stopping at the Krayot. With four existing homes and active construction in Modiin and Kiryat Motzkin, the company has announced plans to expand further into Ness Ziona and Jerusalem. This aggressive growth strategy underscores a deep commitment to providing Israel’s founding generation with the world-class lifestyle they deserve.
The Bottom Line
- Economic Strength: An 800 million NIS investment highlights the financial stability of Israel’s northern real estate market.
- Lifestyle Revolution: The shift toward “Longevity” centers marks a modernization in how Israeli society approaches aging.
- National Growth: Continued expansion into Jerusalem and central Israel indicates long-term confidence in the sector.
Why We Care
This development is a testament to the resilience of Israeli society. Investing nearly a billion shekels in the north—specifically in the Krayot—demonstrates that despite security challenges, life and development in Israel continue with full force. Furthermore, it reflects a Jewish value of honoring the elderly (Kibbud Av Va’Em), ensuring that the generation that built the state is provided with dignity, luxury, and the best health technology available.
