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Address: 5 Kinneret St., BSR 3 Tower, Floor 31, Bnei Brak
Phone: 03-9030055 | 03-9080865
Website: enav.co.il
Phone: 09-7461866
Website: migdaltop.co.il
The La Guardia 13 redevelopment in Yad Eliyahu, Tel Aviv-Yafo, is an ambitious urban renewal (Pinui-Binui) project set to redefine modern living standards in eastern Tel Aviv. Transforming outdated residential blocks into an upscale mixed-use district, the project includes approximately 450 new apartments, vibrant commercial spaces, modern offices, and community facilities.
Strategically located along La Guardia Street (numbers 13–21), adjacent to the Ayalon Highway and just moments from the Menora Mivtachim Arena, the redevelopment creates a dynamic gateway to the revitalized Yad Eliyahu area. The prime location places residents within easy reach of:
Upon completion, La Guardia 13 will significantly increase local housing availability, delivering:
Designed collaboratively by award-winning Kika Braz Architects and Axelrod Architects, the La Guardia complex stands out through its meticulous attention to contemporary yet contextual urban design. Key architectural highlights include:
The project offers an extraordinary array of exclusive amenities that significantly elevate living standards for residents, such as:
Additionally, the first floor includes essential public amenities such as a new preschool facility, underscoring the project’s family-friendly and community-oriented vision.
As one of Tel Aviv’s largest Pinui-Binui projects, La Guardia 13 offers significant investment advantages:
However, recent market dynamics, particularly in the office sector, presented temporary challenges. The municipality’s tender for the office tower was canceled in early 2025 due to market softness. Yet residential prospects remain highly attractive, backed by Tel Aviv’s robust demand for centrally located, quality housing.
The redevelopment is led by an experienced consortium comprising two reputable developers:
Key public-sector support comes from the Tel Aviv-Yafo Municipality and municipal housing company Ezra & Bitzaron, ensuring the project meets urban objectives and addresses community needs.
Enav Group’s CEO, Efi Katz, confirmed tenant evacuation is anticipated soon, marking the final steps before groundbreaking.
The redevelopment attracted widespread media attention due to its transformative potential. Local residents generally welcome improved infrastructure, though some express concerns about changes to neighborhood character and affordability. Nevertheless, the project’s modern architecture by Kika Braz and Axelrod Architects earned international recognition, including a nomination as a finalist in the prestigious World Architecture Festival (WAF) 2024.
La Guardia 13 is frequently referred to as “the talk of the town,” setting a benchmark for large-scale, integrated urban renewal projects in Tel Aviv.
Address: 5 Kinneret St., BSR 3 Tower, Floor 31, Bnei Brak
Phone: 03-9030055 | 03-9080865
Website: enav.co.il
Phone: 09-7461866
Website: migdaltop.co.il
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