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Pinui Binui Carasso Nia: Premier Urban Renewal in Jerusalem

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Overview

Carasso Nia represents a forward-thinking urban renewal project that blends modern living, retail spaces, and community amenities. Located in Jerusalem’s Talpiot neighborhood, it stands out for its innovative design, strategic location, and the trusted legacy of its developer. Below is a concise look at its defining elements, along with an added perspective on why it matters to the city’s evolving landscape.

Developer and Project Heritage

Carasso Real Estate, established in 1933, brings decades of experience and a solid reputation for quality. Carasso Nia is their flagship urban renewal initiative—a testament to the company’s enduring emphasis on transparency and top-tier construction.

Vision and Scale

Carasso Nia reimagines the existing site, replacing 128 outdated apartments with 437 modern residential units. This large-scale development includes approximately 2,000 square meters of commercial areas and an exclusive 400-square-meter rooftop space reserved for residents. The project highlights how thoughtful redevelopment can introduce a fresh aesthetic while preserving the neighborhood’s intrinsic character.

Location and Accessibility

Situated at 128–130 Bethlehem Road in Talpiot, Carasso Nia benefits from a neighborhood undergoing a dynamic shift toward mixed-use vitality. Its strategic placement near public transit—including the new light rail system—and key thoroughfares ensures smooth connectivity to central Jerusalem and beyond. Pedestrian walkways and cycling paths further reinforce the area’s growing emphasis on an active lifestyle.

Design and Layout

Carasso Nia’s architectural plan features a 33-story tower with panoramic city views, complemented by three boutique buildings that rise between 14 and 15 stories. The design embraces modern layouts aimed at maximizing space and natural light. Apartments are finished to a high standard, with many boasting expansive balconies that overlook Jerusalem’s historic and evolving skyline.

Residential Options

The development includes a variety of apartment types:

  • Three-room units of around 88 square meters, plus a 12-square-meter balcony.
  • Four-room units of around 100 square meters, plus a 17-square-meter balcony.
  • Five-room units of around 123 square meters, plus a 17-square-meter balcony.

Entry-level prices start around 2.98 million shekels for three-room units, approximately 3.39 million shekels for four-room units, and around 3.97 million shekels for five-room units.

Lifestyle and Amenities

Residents benefit from an on-site commercial center, green communal spaces, and a fully equipped fitness facility. A thoughtfully landscaped garden offers a tranquil retreat in the heart of the city, while the private rooftop terrace provides a premier spot for social gatherings and panoramic views. The project also includes community lounges designed to cultivate a welcoming, neighborly atmosphere.

Current Status

Building permits have been secured, and as of December 2024, Carasso Nia is in the pre-sale phase. Construction is slated to begin soon, offering early buyers a chance to invest at the ground level of a transformative urban project.

Analysis and Outlook

Carasso Nia embodies a shift in how Jerusalem is adapting to both modern demands and a respect for historical context. By integrating commercial spaces, recreational amenities, and well-connected residences, the project aligns with the city’s broader push toward creating vibrant, mixed-use communities. From an investor perspective, its location in an up-and-coming part of Talpiot suggests potential for long-term value. For future residents, Carasso Nia’s design approach, quality finishes, and shared spaces promise a practical yet sophisticated urban lifestyle.

Overall, this project marks a step forward in Jerusalem’s evolution—bridging tradition and innovation in a way that fosters community and appeals to a wide range of homeowners.

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