In a decisive move that underscores the resilience and growth of Israel’s real estate sector, Metropolis has secured the tender to transform the Shmuel HaNagid complex in Herzliya. This ambitious project will replace aging infrastructure with a modern residential hub, symbolizing the nation’s commitment to urban renewal and strengthened security through superior construction.
Blueprint for a Modern Heartland
- Expansion: 300 modern units will replace 100 older apartments across a 10-dunam site.
- Innovation: Plans include 500 square meters of commercial space, underground parking, and extensive green zones.
- Security: The project prioritizes fortified living spaces, aligning with national safety needs.
- Education: The development includes the expansion of the local Shmuel HaNagid school.
Metropolis Secures Victory in Fiercely Contested Bid
After a rigorous eighteen-month selection process involving twenty-three competing developers, Metropolis emerged as the definitive choice for the homeowners of the Shmuel HaNagid complex. This victory highlights the homeowners’ confidence in Metropolis’s capability to deliver high-value results in a competitive market. The project, situated at the strategic junction of Shmuel HaNagid, Ramchal, and Ibn Gabirol streets, represents a significant vote of confidence in the future of the Israeli housing market.
The selection process was exhaustive, featuring prominent names in the industry, yet the homeowners prioritized a partner with a proven track record in Herzliya. By securing this tender, Metropolis continues to solidify its dominance in the Sharon region, building upon previous successes such as the Mandelblatt complex—the city’s first completed Pinui-Binui project—and ongoing developments at the Independence-Kehilat Zion and Weizmann-Rav Kook intersections.
How Will This Transform the Urban Landscape?
The architectural vision for the site is poised to revolutionize the local skyline. Currently occupied by five aging buildings ranging from three to eight stories, the 10-dunam plot will be cleared to make way for a contemporary residential district. The new design, spearheaded by Price Architects (led by Maoz Price, Shay Scharf, and Carmit Kahana), evaluates alternatives involving four to five structures rising between nine and 15 stories.
Beyond the residential units, the plan integrates 500 square meters of commercial space to serve the community, alongside a spacious central green garden intended to foster community interaction. The inclusion of underground parking and modern infrastructure addresses the critical need for urban density management while maintaining a high quality of life for residents.
Strategic Resilience and Community Growth
This development is not merely about aesthetics; it is a critical upgrade to national resilience. Ronel Bibi, VP of Business Development at Metropolis, emphasized that the project is driven by the urgent need to create safe, fortified living environments—a priority that resonates deeply with the Israeli public today. The renewal aligns seamlessly with Herzliya’s municipal strategy to encourage the reinforcement of older buildings against earthquakes and security threats.
Furthermore, the project is designed with a holistic community perspective. It includes the expansion of the adjacent Shmuel HaNagid school, ensuring that educational infrastructure keeps pace with population growth. With another urban renewal plan advancing in the neighboring Ibn Shaprut complex, this initiative is the catalyst for a broader regional regeneration, promising a revitalized, secure, and thriving urban center.
| Feature | Current Status | Future Vision |
|---|---|---|
| Housing Capacity | 100 aging apartments | ~300 modern, fortified units |
| Building Profile | 5 buildings (3–8 floors) | 4–5 towers (9–15 floors) |
| Land Use | Residential only | Mixed-use (Residential + Commercial) |
| Public Space | Limited/Aging | Central green garden & school expansion |
| Parking | Surface/Limited | Modern underground facilities |
Project Milestones
- Legal Finalization: Advance signing of agreements with all 100 homeowners following the tender win.
- Planning Approval: Submission and approval of the Urban Building Plan (Taba) with the local committee.
- Construction Phase: Demolition of existing structures followed by ground-breaking for the new towers.
Glossary
- Pinui-Binui: A Hebrew term for “Evacuation-Construction,” referring to an official Israeli urban renewal policy where old buildings are demolished to build new, higher-density projects.
- Dunam: A unit of land area used in Israel (and the former Ottoman Empire), equivalent to 1,000 square meters or approximately 0.25 acres.
- Taba: An acronym for Tochnit Binyan Ir (Urban Building Plan), the statutory document regulating land use and construction rights in Israel.
Methodology
This report is based on the official announcement regarding the tender results for the Shmuel HaNagid complex in Herzliya, released on February 8, 2026. Data regarding building specifications, participating legal representatives, and architectural firms was derived directly from the project disclosure.
Frequently Asked Questions
Who represents the homeowners in this transaction?
The 100 apartment owners are legally represented by the firm of Keren Cohen-Blaharas (led by attorneys Roi Gafni and Amit Paztal) and the firm of Farbman-Reshef & Co. (led by attorneys Efrat Reshef and Liad Chen-Zion).
Why is this location considered strategic?
The complex is located in central Herzliya at a major intersection. Its development is part of a larger continuum of renewal that includes nearby educational facilities and adjacent regeneration zones, making it a focal point for the city’s modernization.
What is the timeline for completion?
While specific completion dates depend on the speed of the permitting process, the immediate next steps involve finalizing tenant contracts and advancing the statutory planning (Taba). Pinui-Binui projects generally span several years from tender to occupancy.
Does Metropolis have experience in this specific city?
Yes. Metropolis is a dominant player in Herzliya, having successfully populated the Mandelblatt complex and currently advancing multiple other large-scale projects in the city, totaling hundreds of units.
Building a Secure Future
The successful tender for the Shmuel HaNagid complex represents more than a business win for Metropolis; it is a victory for the standard of living in Herzliya. By replacing vulnerable structures with modern, fortified homes and expanding educational facilities, this project exemplifies the Zionist ethos of building and improving the land. As the project moves toward the planning and construction phases, it stands as a testament to the continued vitality and development of the Israeli home front.
Key Takeaways
- Major Win: Metropolis beat 23 competitors to lead the 300-unit renewal project.
- Safety First: The design prioritizes security rooms and structural reinforcement against earthquakes.
- Holistic Approach: The plan includes green spaces, commercial areas, and school expansion.
Why We Care
For supporters of Israel, urban renewal projects like this are vital indicators of the nation’s strength and optimism. They represent a refusal to stagnate, showcasing a society that invests in its future, prioritizes the physical safety of its citizens through fortified construction, and constantly improves its standard of living despite external challenges. A construction boom in the heart of the country is a clear signal of enduring economic stability and growth.
