Herzliya is an affluent coastal city in central Israel, often nicknamed Tel Aviv’s “rich sister” due to its high-end lifestyle and proximity to Tel Aviv. It combines the feel of a resort town with a booming tech and business hub, making it attractive for both living and investment. Herzliya’s real estate market is one of the most expensive in Israel, second only to Tel Aviv in many metrics. This report provides a detailed look at current property prices (apartments, houses, luxury homes), rental trends, investment opportunities, neighborhood comparisons, legal and tax considerations, and upcoming developments affecting Herzliya’s real estate market.