Privacy Policy | Semerenko Group | semerenkogroup.com

Last updated: 2026-01-01

This Privacy Policy explains how Semerenko Group ("we", "us", "our") collects, uses, shares, and protects personal data on semerenkogroup.com and related services, including lead forms, analytics and marketing tracking, and AI powered chatbots.

Privacy contact: hello@semerenkogroup.com

1) Acceptance and scope

By using the Website, submitting a form, contacting us, or using the chat, you acknowledge and agree to this Privacy Policy to the extent required by applicable law. If you do not agree, do not use the Website and do not provide personal data.

2) What we collect

• Information you provide: name, phone, email, inquiry details, property related details, and any content you choose to send via forms or chat.
• Chat content: messages, questions, and responses, including information you share during chatbot interactions.
• Technical usage data: IP address, device and browser identifiers, browser type, OS, pages viewed, time spent, events, referring URLs, and similar data.
• Cookies and tracking technologies: cookies, pixels, tags, SDKs, and similar tools for operations, analytics, and marketing.
• Third party tools (examples): Pixel based marketing tracking (including what you refer to as "Pixelx"), Google services (such as Analytics and Ads), Microsoft Clarity, and other similar tools that may be added over time.

3) Why we use personal data

• Respond to inquiries, manage leads, schedule calls, and provide requested information.
• Operate the Website, improve user experience, detect and fix issues, prevent fraud, and maintain security.
• Analytics, measurement, statistics, and performance improvement for campaigns and content.
• Remarketing, ad personalization, and conversion measurement (subject to consent settings where required).
• AI purposes: run AI chatbots, summarize and route requests, analyze patterns, improve services, and train and improve models and related data acquisition processes using chat conversations and related data.

4) Voluntary provision of data

Providing personal data is generally voluntary. However, if you do not provide certain details (for example, contact details), we may be unable to respond, follow up, or provide parts of the service.

5) Lead forms, consent to be contacted, and marketing messages

When you submit a lead form or provide details via chat, you consent to us contacting you via the channels you provided, including phone, SMS, WhatsApp, and email, to respond to your request and, if you opted in, to send updates or marketing content, subject to applicable law and the consent language shown at the point of collection.

You can opt out of marketing communications at any time by using the unsubscribe method provided (when available) or by emailing: hello@semerenkogroup.com.

6) Cookies, pixels, Google tracking, Clarity, and similar technologies

We use cookies and similar technologies for essential site functions, analytics, and marketing. Some of these tools are provided by third parties, and they may collect data via the Website and combine it with other data they hold.

• Analytics: for example, Google Analytics or similar tools.
• Session analytics: for example, Microsoft Clarity (may collect interaction data such as clicks, scrolls, and page navigation).
• Advertising and remarketing: pixel and advertising platform tools used to measure and optimize ads.

You can control cookies via your browser settings. If you block cookies or decline certain categories, some features may not work properly.

7) AI chatbots, errors, and limitations of liability

The Website may include AI powered chatbots. AI can make mistakes, provide incomplete or inaccurate information, misunderstand context, or generate outputs that are not appropriate for your specific situation.

Do not rely on the chatbot as your only source for important decisions. You should independently verify information and obtain professional advice where appropriate.

8) No legal or financial advice. Not real estate brokers

• Any content on the Website, in chat, email, or calls is general information only and not legal or financial advice.
• We are not lawyers, tax advisors, or investment advisors, and nothing here replaces professional advice.
• We are not real estate brokers and do not act as licensed brokers under Israeli brokerage laws.

9) Sharing personal data

We may share personal data only as needed for the purposes described above, for example:

• Service providers: hosting, email, CRM, automation, analytics, advertising, security, AI tools, and similar vendors.
• Relevant partners on a need basis: for example, real estate related service providers when necessary to handle your request, or based on your instruction or consent.
• Legal requirements: where required by law, court order, or a competent authority.
• Protection of rights: security, fraud prevention, enforcing terms, and legal defense.

10) Cross border transfers

Personal data may be transferred, stored, or processed outside Israel. Where applicable, we will take reasonable steps to use appropriate safeguards, contractual commitments, or other lawful mechanisms for such transfers.

11) Security

We implement reasonable organizational and technical security measures to protect personal data. However, no system is perfectly secure, and we cannot guarantee that data will never be accessed, disclosed, altered, lost, or stolen.

12) Data retention

We retain personal data as long as necessary for the purposes described in this Policy, legitimate business needs, improving services and models (including AI), legal compliance, and legal protection. We then delete, anonymize, or minimize it where feasible.

13) Access and correction rights

Subject to applicable law, you may request access to personal data about you held in a database and request correction of inaccurate, incomplete, unclear, or outdated data. To submit a request, contact: hello@semerenkogroup.com.

14) Do not send sensitive data

Please avoid sending sensitive information you do not want stored or used, such as medical information, payment card data, passwords, government ID numbers, or other highly sensitive data, via chat or forms.

15) Children

The Website is not intended for individuals under 18. If you believe a minor provided us personal data, contact us and we will take reasonable steps to address it.

16) Changes

We may update this Privacy Policy from time to time. The date at the top indicates the latest update. Continued use after changes means you accept the updated Policy.

17) Governing law and venue

This Policy is governed by the laws of the State of Israel, and venue shall be the competent courts in Israel, unless non waivable law provides otherwise.

Privacy requests and contact: hello@semerenkogroup.com

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