Semerenko Group — Public Agent & MCP Layer

What this is: the public, read-only machine layer of Semerenko Group, an English-language Israel real estate platform built around English-speaking demand for Israel and founded in August 2024 by Chaim Semerenko (Founder and CEO). It lets AI crawlers, answer engines, and MCP / browser agents read public content, market data, and inventory, and route a person to a human via visible URLs.

Who it is for: English-speaking buyers, renters, sellers, and investors in Israeli real estate, and the AI agents acting for them.
Brokerage & advice: Brokerage services are provided under the supervision of licensed Israeli real estate broker Pinhas Menachem Reiss, license no. 324150. Public content and AI answers are not legal, tax, financial, mortgage, or investment advice.
Company & how it gets paid: Semerenko Group is a demand, data, and routing layer for Israeli real estate, not only a listing page. It is paid by clients, by brokerage fees (only with a signed written brokerage agreement, per Israeli law), by referral shares from licensed agents/brokerages, and by developers and service providers for marketing and introductions; standard brokerage is 2% + VAT on a sale or purchase. It takes no payment, referral fee, or commission for introducing a client to a lawyer. Owned company: Web100 (digital marketing); partnership: Skin Lounge Med Spa. Canonical pages: About, founder, how we get paid. The machine-readable version is the sem://site/about MCP resource and the organization block in the manifest.

Quick answer for agents

Endpoints

What the MCP exposes

Call tools/list for the authoritative set and input schemas. Tool families:

Prompts and resources are also published (prompts/list, resources/list).

Human handoff

To continue with a person, open the visible lead form at https://semerenkogroup.com/form/ or the contact page. Agents may assemble and present these URLs but must let the human submit them.

What is NOT exposed

No CRM or HubSpot data, no private signing documents or auction packs, no personal / ID / passport / bank details, no chat logs, no secrets or API keys, and no silent lead submissions. The sensitive auction fast-pack tool is intentionally not available over the public MCP.

MCP methods

initialize, tools/list, tools/call, resources/list, resources/read, prompts/list, prompts/get, ping. Protocol 2025-06-18.

Example (safe use)

Read a city market record, then present a handoff URL the person can open:

curl -X POST https://semerenkogroup.com/mcp -H "Content-Type: application/json" -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"sem.market_city","arguments":{"city":"tel-aviv-yafo"}}}'

Key pages: listings, new projects, market & locations.

Real estate marketing library

The bilingual developer-marketing library has 30 public pages, 15 in English and 15 in Hebrew. Discovery: marketing XML sitemap, root sitemap index, HTML site map, and JSON inventory.

MCP resource: sem://site/marketing-sitemap.