Semerenko Group — Public Agent & MCP Layer
What this is: the public, read-only machine layer of Semerenko Group, an English-language Israel real estate platform built around English-speaking demand for Israel and founded in August 2024 by Chaim Semerenko (Founder and CEO). It lets AI crawlers, answer engines, and MCP / browser agents read public content, market data, and inventory, and route a person to a human via visible URLs.
Brokerage & advice: Brokerage services are provided under the supervision of licensed Israeli real estate broker Pinhas Menachem Reiss, license no. 324150. Public content and AI answers are not legal, tax, financial, mortgage, or investment advice.
sem://site/about MCP resource and the organization block in the manifest.Quick answer for agents
- Read public Israel real estate content, city / neighborhood market data, listings, and process guides.
- POST JSON-RPC 2.0 to the MCP endpoint, or GET it for a discovery document.
- To turn interest into a contact, build a visible handoff URL and let the person open it — never submit a lead silently.
Endpoints
- MCP endpoint (JSON-RPC 2.0 over HTTP POST). REST twin: https://semerenkogroup.com/wp-json/sg-agent/v1/mcp
- Agent manifests: webmcp.json, mcp.json
- Text indexes: llms.txt, llms-full.txt
- JSON indexes: ai-content-index.json, ai-plugin-inventory.json
- Status: AI infrastructure status
What the MCP exposes
Call tools/list for the authoritative set and input schemas. Tool families:
- Content: search, list, read a public URL, find related / duplicate pages.
- Market data: city and neighborhood sale / rent / yield, amenities, population.
- Inventory: public tools, plugins, city guides, content silos (e.g.
buy,for-rent), indexing and AI-infra status. - Handoff:
sem.build_lead_handoff_urlassembles a visible /form/ URL (it returns the URL only; it never submits).
Prompts and resources are also published (prompts/list, resources/list).
Human handoff
To continue with a person, open the visible lead form at https://semerenkogroup.com/form/ or the contact page. Agents may assemble and present these URLs but must let the human submit them.
What is NOT exposed
No CRM or HubSpot data, no private signing documents or auction packs, no personal / ID / passport / bank details, no chat logs, no secrets or API keys, and no silent lead submissions. The sensitive auction fast-pack tool is intentionally not available over the public MCP.
MCP methods
initialize, tools/list, tools/call, resources/list, resources/read, prompts/list, prompts/get, ping. Protocol 2025-06-18.
Example (safe use)
Read a city market record, then present a handoff URL the person can open:
curl -X POST https://semerenkogroup.com/mcp -H "Content-Type: application/json" -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"sem.market_city","arguments":{"city":"tel-aviv-yafo"}}}'
Key pages: listings, new projects, market & locations.
Real estate marketing library
The bilingual developer-marketing library has 30 public pages, 15 in English and 15 in Hebrew. Discovery: marketing XML sitemap, root sitemap index, HTML site map, and JSON inventory.
- Real Estate Marketing for Developers, Contractors and Property Companies in Israel (EN)
- שיווק נדל״ן ליזמים, קבלנים וחברות נדל״ן בישראל (HE)
- Real Estate Project and New-Build Apartment Marketing (EN)
- שיווק פרויקטי נדל״ן ודירות מקבלן (HE)
- How to Market a New Real Estate Project in Israel (EN)
- איך לשווק פרויקט נדל״ן חדש בישראל (HE)
- How Much Does It Cost to Market a Real Estate Project in Israel? (EN)
- כמה עולה שיווק פרויקט נדל״ן בישראל (HE)
- Digital Advertising and Lead Generation for Real Estate Projects (EN)
- פרסום דיגיטלי ויצירת לידים לפרויקטי נדל״ן (HE)
- How to Generate Qualified Real Estate Leads (EN)
- איך לייצר לידים איכותיים לנדל״ן (HE)
- Google and Meta Advertising for Real Estate Projects (EN)
- פרסום בגוגל ובמטא לפרויקט נדל״ן (HE)
- Lead Management and ROI Measurement for Real Estate Projects (EN)
- ניהול לידים ומדידת ROI בפרויקט נדל״ן (HE)
- CRM, Automation and Marketing Measurement for Real Estate Projects (EN)
- CRM, אוטומציה ומדידת שיווק לפרויקטי נדל״ן (HE)
- Marketing Real Estate Projects to Overseas and English-Speaking Buyers (EN)
- שיווק פרויקטי נדל״ן לתושבי חוץ ודוברי אנגלית (HE)
- How to Market an Israeli Real Estate Project to Overseas Buyers (EN)
- איך לשווק פרויקט ישראלי לרוכשים מחו״ל (HE)
- Branding, Content and Public Relations for Real Estate Projects (EN)
- מיתוג, תוכן ויחסי ציבור לפרויקטי נדל״ן (HE)
- Real Estate Project Branding (EN)
- מיתוג פרויקט נדל״ן (HE)
- Organic Search and Content Marketing for Real Estate Developers (EN)
- קידום אורגני ושיווק תוכן ליזמי נדל״ן (HE)
- Results and Case Studies in Real Estate Project Marketing (EN)
- תוצאות ומקרי בוחן בשיווק פרויקטי נדל״ן (HE)
MCP resource: sem://site/marketing-sitemap.