In a decisive move that underscores the resilience and continued expansion of Israel’s high-tech sector, Novidea has secured a prime position in the heart of the Sharon region. The Israeli insurtech leader, known for its data-driven platform, has finalized a long-term lease at Infinity Park Ra’anana, signaling not only corporate growth following its 2024 acquisition of Docomotion but also a commitment to cultivating top-tier talent within Israel’s borders.
Strategic Blueprint
- Major Expansion: A five-year lease for the entire 23rd floor (approx. 2,000 sqm) of the Infinity Park tower.
- Operational Consolidation: The move unites Novidea’s Israeli workforce under one roof following recent M&A activity.
- Prime Location: situated at the critical junction of Route 4 and Route 531, offering superior rail and road accessibility.
- Economic Impact: The deal is valued at an estimated 8.4 million NIS, reflecting confidence in the local real estate market.
A Landmark Lease in the Sharon Region
The financial and logistical details of this transaction reveal a calculated investment in employee welfare and operational efficiency, positioning Novidea alongside other global giants in the district. The company has signed a five-year agreement to occupy 2,000 square meters on the 23rd floor of the new tower at Infinity Park. The complex is jointly owned by REIT 1 and Saan Zahav, two heavyweights in the Israeli income-producing real estate market.
Industry estimates place the rental price at approximately 70 NIS per square meter per month at the “shell” level (unfinished interior), culminating in a total projected expenditure of roughly 8.4 million NIS over the contract period. This relocation is more than a change of address; it is a strategic consolidation. Following the acquisition of the startup Docomotion in 2024, Novidea required a facility capable of housing its growing teams in a unified environment. By merging its workforce into a single, high-end location, the company aims to streamline operations and enhance the collaborative spirit essential for maintaining its edge in the global insurtech market.
Is the Sharon Region Becoming Israel’s New Tech Hub?
With Tel Aviv’s density increasing, major firms are looking north to Ra’anana for accessibility, modern infrastructure, and proximity to a highly skilled workforce living in the suburbs. Infinity Park is rapidly emerging as a magnet for top-tier technology firms. Novidea will be joining an impressive roster of neighbors, including Red Hat, ZoomInfo, Deloitte, Synopsys, and the Israeli coworking giant Mindspace.
The park itself, designed by the renowned Yaski Mor Sivan Architects, features 150,000 square meters of mixed-use space, including the tallest tower in the Sharon area. Its strategic location near the Ra’anana South interchange and the local train station was a decisive factor. Natalie Marshall, whose firm marketed the project, emphasized that the park represents a modern work concept connecting business, leisure, and community. She noted that the accessibility to major arteries like Highway 4 and Route 531 allows the park to draw manpower from Ra’anana, Kfar Saba, Hod Hasharon, and Herzliya—cities where a significant portion of Israel’s tech talent resides.
Roi Agababa, CEO of Novidea, highlighted that the move is driven by a commitment to creating a superior workspace that fosters innovation and strengthens ties with clients. While Novidea maintains a significant global presence—including offices in London’s prestigious Willis Building—this investment reinforces its Israeli roots as the central hub of its R&D and operational excellence.
| Feature | The Infinity Park Advantage for Novidea |
|---|---|
| Connectivity | Direct access to Route 531, Highway 4, and the Israel Railways network ensures high accessibility for commuters from the entire Gush Dan and Sharon regions. |
| Ecosystem | Proximity to industry leaders like Red Hat and Deloitte creates a “silicon hub” atmosphere that fosters professional networking and prestige. |
| Capacity | A 2,000 sqm floor plan allows for the physical integration of Docomotion employees, unifying the company culture post-acquisition. |
| Lifestyle | The complex blends employment with leisure and commerce, adhering to modern standards of employee experience and work-life balance. |
Corporate Relocation Essentials
- Prioritize Accessibility: Like Novidea’s choice of the Ra’anana junction, ensure the new location is served by major highways and mass transit to retain top talent.
- Plan for Consolidation: Use office moves as a catalyst to unify teams, especially following mergers or acquisitions, to prevent siloed operations.
- Evaluate the Ecosystem: Select a location surrounded by reputable peer companies to enhance brand standing and partnership opportunities.
Glossary
- Insurtech: A portmanteau of “insurance” and “technology,” referring to the use of technology innovations designed to squeeze out savings and efficiency from the current insurance industry model.
- REIT (Real Estate Investment Trust): A company that owns, operates, or finances income-generating real estate, allowing investors to pool capital.
- Shell Level: A commercial real estate term indicating a space with a finished exterior but an unfinished interior (floors, walls, utilities), requiring the tenant to customize the fit-out.
- Route 531: A major suburban freeway in the Sharon region connecting the coastal highway (Route 2) with the Cross-Israel Highway (Route 6), crucial for east-west traffic flow.
Methodology
This report is based on exclusive details regarding Novidea’s real estate transaction provided by Dror Nir Castel on January 27, 2026. Financial estimates regarding the lease cost per square meter rely on comparative market analysis of recent transactions within the Infinity Park tower. All geographical and architectural details regarding the park were verified against the property’s development specifications.
FAQ
Why is Novidea moving its offices now?
The move is primarily driven by growth and the need for consolidation. After acquiring the startup Docomotion in 2024, Novidea needed a larger, unified space to bring all its Israeli employees together. This centralization is expected to improve workflow, company culture, and innovation.
What is the significance of the location in Ra’anana?
Infinity Park is situated at a strategic transport hub (Route 4 and Route 531) and near a train station. This location allows Novidea to tap into the rich talent pool of the Sharon region (Ra’anana, Kfar Saba, Herzliya) while providing easy access for employees who might otherwise struggle with the congestion of downtown Tel Aviv.
Who else occupies the Infinity Park complex?
Novidea is joining a high-profile list of tenants. The complex houses major global and local players such as Red Hat (open source), ZoomInfo, Synopsys, Ness, Ceva, and the accounting firm Deloitte. This cluster of companies establishes the park as a significant new tech hub.
How much is Novidea investing in this lease?
While the exact contract is private, market assessments suggest a rental price of 70 NIS per square meter (shell level). Over the course of the five-year lease for 2,000 square meters, the total commitment is estimated at roughly 8.4 million NIS, excluding fit-out and management fees.
Market Outlook
Novidea’s expansion into Infinity Park is a vote of confidence in the Israeli tech sector’s longevity. By securing a long-term foothold in a premium development, the company is not only optimizing its own operations but also contributing to the decentralization of Israel’s high-tech industry, strengthening the economic vitality of the Sharon region.
Key Takeaways
- Novidea signs a 5-year lease for 2,000 sqm in Ra’anana’s Infinity Park.
- The move follows the 2024 acquisition of Docomotion, aiming to unify the workforce.
- Estimated deal value stands at 8.4 million NIS.
- The location offers strategic transport links, drawing talent from outside Tel Aviv.
Why We Care
This development matters because it demonstrates the sustained growth of Israeli technology companies despite external challenges. Novidea’s decision to expand physically within Israel—rather than outsourcing or moving operations entirely offshore—signals robust economic health and a dedication to the local workforce. Furthermore, the rise of tech hubs in cities like Ra’anana diversifies Israel’s economic map, reducing reliance on Tel Aviv and improving quality of life for commuters in the Sharon region.
