Frankly, Shalma 44, Florentin, Tel Aviv project rendering 1
New homes in Florentin

Frankly

LocationShalma 44, Florentin, Tel Aviv

A large mixed-use Florentin address pairing approximately 190 homes with retail, a boutique hotel and resident pool, spa and lounge facilities.

Project typeResidential mixed-use
LocationTel Aviv
Why consider itFlorentin and south Tel Aviv setting
Explore the project
StatusCurrent availability requires confirmation
On siteProject schedule and permit status must be confirmed
Expected deliveryOfficial page describes delivery as up to 63 months from the permit

Compare 37 supplied residences.

Confirm current availability

Open a residence page for its supplied measurements, price or plan. These records are organised from the material reviewed for Frankly and must be reconfirmed before you rely on them.

Prices, availability, measurements, plan revisions, parking and delivery status must be confirmed with Semerenko Group before relying on them.

Readable on a phone. Precise enough for your lawyer.

Frankly Building A · Floor 1Published plan · confirm revision
Building floor plan

Frankly Building A · Floor 1

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.
Frankly Building A · Floors 2–8Published plan · confirm revision
Building floor plan

Frankly Building A · Floors 2–8

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.
Frankly Building A · Floors 9–15Published plan · confirm revision
Building floor plan

Frankly Building A · Floors 9–15

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.
Frankly Building A · Floor 16Published plan · confirm revision
Building floor plan

Frankly Building A · Floor 16

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.
Frankly Building B · Floors 1–3Published plan · confirm revision
Building floor plan

Frankly Building B · Floors 1–3

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.
Frankly Building B · Floors 4–5Published plan · confirm revision
Building floor plan

Frankly Building B · Floors 4–5

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.
Frankly Building B · Floor 6Published plan · confirm revision
Building floor plan

Frankly Building B · Floor 6

Illustrative developer-supplied floor plate. Confirm the current signed sale-plan revision.

Measurement discipline: confirm the current revision and distinguish internal usable, gross constructed and contractual areas, with balcony, garden, storage and exterior-wall treatment shown independently.

Watch the project.

Play the project video below.

For current availability and specifications, contact our team.

A residential and hospitality complex in Florentin

Frankly is described as two residential buildings of approximately 21 and 7 floors, with a 66-room boutique hotel, ground-level commercial space and underground parking.

Homes, hospitality and everyday services in one complex

Developer material describes approximately 190 residences and penthouses, about 2,400 m² of retail space and 266 underground parking spaces, with a green public setting connecting the buildings.

  • Approximately 190 residences
  • 21- and 7-floor residential buildings
  • 66-room boutique hotel
  • About 2,400 m² of retail

A hotel-influenced resident experience

The project is presented with an exclusive pool, spa and training areas, lounge spaces and rooftop settings. Exact access, service arrangements and operating terms must be checked before purchase.

  • Resident pool
  • Spa and wellness spaces
  • Training facilities
  • Lounges and landscaped areas

Thirty-seven supplied layouts organised by building

The archive contains 17 Building A layouts and 20 distinct Building B layouts, from two-room homes to penthouses. Each linked residence page shows the supplied net and balcony areas with the original plan image.

  • 17 Building A layouts
  • 20 Building B layouts
  • Two- to five-room options
  • Signed sale-plan controls

A delivery date needs a trail of evidence.

Published planning, permit, construction, and delivery milestones.

01
Project statusChecked 2026-08-21
02
Current construction stageChecked 2026-08-21
03
Expected deliveryChecked 2026-08-21

The developer behind the project.

Developer

Yuvalim Group and CityBoy

Which Frankly layout should you compare?

Start with building, room count, net area, balcony area and floor range, then ask us to confirm current price and availability.

01Florentin and south Tel Aviv setting
02Broad mix of apartment plans
03Resident hospitality and wellness facilities
Project-specific follow-up

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