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Frankly, Shalma 44, Florentin, Tel Aviv project rendering 1
Homes at Shalma 44 in Florentin

Frankly in Tel Aviv

LocationShalma 44, Florentin, Tel Aviv

A 190-home Florentin address with a 21-storey tower, a six-storey residential building, a separate hotel and resident wellness facilities.

Project typeResidential mixed-use
LocationTel Aviv
Why consider itFlorentin setting
Explore the project
Project gallery

Browse the complete Frankly image gallery. Architectural renderings are illustrative and the finished project may differ.

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Frankly, Shalma 44, Florentin, Tel Aviv project rendering 2
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Frankly, Shalma 44, Florentin, Tel Aviv project rendering 2
Frankly, Shalma 44, Florentin, Tel Aviv project rendering 2
Homes at Frankly

Choose the home that fits you.

Every listed home is shown below once, grouped by building and number of rooms, with price, indoor area, outdoor space and floor when listed. Prices start from ₪4,100,000.

Building
Rooms

Building A · 2-room homes

Building A · 3-room homes

Building A · 4-room homes

Building A · 5-room homes

Building B · 2-room homes

Building B · 2.5-room homes

Building B · 3-room homes

Building B · 4-room homes

Building B · 5-room homes

About the project

Residential, hospitality and city life in Florentin

Frankly combines 190 residences, chef restaurants, cafes, brand stores and landscaped open space with a separate six-storey, 66-room hotel at Shalma 44. Homes are arranged across a 21-storey tower and a six-storey textured residential building, with hotel-standard services available to residents.

Residential tower21 storeys
Textured residential building6 storeys
Home mix2, 2.5, 3, 4 and 5 rooms, plus penthouses
Pool and wellnessResident swimming pool, spa, sauna, fitness and lounge facilities
Project details

Project specifications

Project structure, homes, shared spaces and practical details.

Show the full specificationProject & building · Homes & interiors · Shared spaces · Access & practical details · More project details

Project & building

Residential tower
21 storeys
Textured residential building
6 storeys
Separate hotel
6 storeys · 66 rooms
Frankly residences
190 homes

Homes & interiors

Home mix
2, 2.5, 3, 4 and 5 rooms, plus penthouses
Home design
High ceilings, terraces and full-height glazing
Parking
Standard private parking registered in the Land Registry with homes of 3 rooms and above
Storage
Not included with any home

Shared spaces

Pool and wellness
Resident swimming pool, spa, sauna, fitness and lounge facilities
Hotel services
A separate 66-room hotel with hotel-standard services available to residents
Tower A
Private gym and a particularly high standard of specification
Lobby and shared floors
Impressive lobby and designed floor-level communal spaces

Access & practical details

Retail and dining
Chef restaurants, cafes and brand stores within the complex

More project details

Architecture
Avner Yashar / Yashar Architects
Permit
Full building permit not yet received
Project media

Watch the project.

Play the project video below.

Ask about homes, pricing and specifications.
Location & daily life

What’s nearby within 3 km

Project areaShalma 44, Florentin, Tel Aviv

Choose what matters to you. Each category shows up to 20 of the closest live Google Places results, ordered by straight-line distance.

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Project team

The people behind Frankly.

Meet the developer, architects, designers and contractors bringing the project together.

Developer

Yuvalim Group × CityBoy

Yuvalim Group and CityBoy are the developers behind Frankly, part of their Tel Aviv collection of boutique and mixed-use projects.

View developer profile
Project architect

Avner Yashar / Yashar Architects

Avner Yashar / Yashar Architects designed the architecture for Frankly.

Frequently asked questions

What buyers ask about Frankly.

Clear answers about the project, homes and purchase details.

01How many homes and buildings are in Frankly?

Frankly includes 190 homes in a 21-storey residential tower and a six-storey textured residential building, alongside a separate six-storey hotel with 66 rooms.

02Which apartment types are available at Frankly?

The current home mix includes 2, 2.5, 3, 4 and 5-room apartments, as well as penthouses. Each residence page shows its model, apartment number, floor, area and price.

03What is the current Frankly delivery schedule?

A full building permit has not yet been received. The current sales estimate is approximately 5-5.5 years, and the contractual delivery term is 69 months from receipt of the building permit.

04What are Frankly's payment terms?

The payment structure is 7% at signing, 13% when the building permit is received, 45% through a developer loan repaid at occupancy without interest or index linkage during the loan period, and 35% near occupancy.

05Which Frankly homes include parking and storage?

Standard private parking registered in the Land Registry is included with homes of three rooms and above. Storage is not included with any home.

06How do higher-floor prices work?

Each residence page identifies its lowest listed floor and price. Where a model is available on higher floors, the page also shows the applicable floor premium.

Private project enquiry

Get details for Frankly.

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